An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage. - Jack Welch
Many people may believe that obtaining top rankings in Google is nearly impossible. The competition for page 1 is fierce and it seems daily there is yet one more marketing must have that you must learn and apply to achieve top positions.
This is partly true. There are general markets that are hotly competitive, such as real estate, health and beauty, weight loss or general medical supplies. Niche markets present an easier opportunity to predict and/or manage the outcome of specific search terms.
Far from being an exercise in futility, top listings drive traffic and can lead to tremendous success online. You may be surprised to learn your competition can help you get there faster. Do not overlook the value of competitive intelligence in Search Engine Marketing.
When performing competitive research, the goals are to discover:
• What methods and channels your competition is using, i.e. are they using social media such as video or social bookmarks?
• How entrenched a competitor is and how hard it is to unseat them;
• Level of SEO skills; and
• Link prospects, so you can trade links, host articles and do reviews.
Competitive research should be an integral part of your SEO strategy. While it is sometimes painful to review and compare yourself to your competitors, it will always result in you improving your business and strategies.
There are several things that you can do to uncover competitive information and here we'll cover:
1. Who is Top "Dugg"?
Social book marking sites can yield a wealth of information about your competitors and target market. What are the top stories in your niche area? This can help you to shape content that will draw your target audience. Check your competitors to see if they have any diggs and if so for what type of content. There are many social bookmarking sites such as Mixx, Reddit and StumbleUpon. Digg has a large content base which makes it a good site for assessment.
2. Determine link popularity.
Using tier 1 keywords, do a Google search. Pick the top three ranked Google sites. Take this information and check the link popularity using marketleap.com.
Take note of the number of incoming links. You want to review sites with the lowest number of incoming links and highest Google rankings. Do not limit your review to Google but check Yahoo and MSN results as well.
3. Perform keyword research.
Use the search term suggestion tool at inventory.overture.com, and look for keywords and their permutations with a good search volume. Continue looking at the tier 1-type terms until you spot an opportunity to build on. Use other tools like Google keyword tools (free), keyworddiscovery.com (paid). Use the keywords you select in this step by adding pages to your site, a common and 'must-do' SEO practice.
4. Find sites to target.
Go to Google and enter "allinanchor: tier 1 keyword" If your tier 1 keyword is weight loss you will type "allinanchor: weight loss." This will restrict the results depending on the number of links coming into a site based on that key word phrase. You are using this to determine sites from which you will target links. You can combine this with "allintitle:" as well - showing keywords used in tag of your pages(s).
5. Read their content.
Read and keep competitive marketing messages you receive in email or traditional mail. Review the messages, call to action statements, and special offers. What are they doing to engage customers and encourage them to buy? How does this compare to your marketing messages? Visit their website and compare it to your own. Is the site easy to navigate? Does the content encourage conversion? Do they emphasize call-to-action statements like "download a white paper," "sign up for this newsletter" or "buy this product now"? Are they using long tail keywords, such as "weight loss products for women in South Beach?" If they are using this method, you should consider employing it in your efforts.
Competitive research is an integral part of any marketing effort.
Competitive intelligence provides valuable information about your market, trends and your position. Include online and offline channels in your research to get a comprehensive view of your competition. Use tools like UrlTrends to track your progress and SpyFu to look at advertising costs, giving you an indicator of your competition's activity, spending and strategy.
The hard work is worth it as someone once famously remarked, "competition breeds excellence" and that excellence can result in a dramatic upside to your bottom line.
Saturday, March 21, 2009
Friday, October 24, 2008
GETTING TRAFFIC TO YOUR GOOGLE ADSENSE
GETTING TRAFFIC
Traffic Building – Why I Use Article Marketing To Generate Traffic
When I first got started online, I wrote a book, created a web site and a sales page, and then I realized that none of that mattered if I didn’t have traffic.
I looked up traffic online and found that I could buy traffic – lots of it! I knew it would just be redirects and stuff, but I figured at least it was traffic – surely some of it will buy!
Not so! I began to play the exchange links game and many of the other traffic schemes on the market.
Nothing really worked – sure I was getting hits, but no sales or subscribers.
So, almost by accident, because I was doing it only to get inbound links, I began writing articles. And people started clicking on my links that were designed to help me get backlinks. I never really thought that would amount to much traffic.
And it wasn’t much traffic, but it was weird. This traffic actually converted into subscribers and then into sales. In fact, at that time, I sent a lot of my traffic to sales pages rather than squeeze pages, so I was getting sales, too, upfront.
This was all very exciting to me – so I started writing more articles and submitting them for the purpose of getting direct hits and traffic. And it worked!
Before long, I was receiving dozens, then over a hundred unique visitors everyday, and they were real people – not just hits. This traffic was subscribing, buying, generally pretty responsive. Article marketing is great for traffic!
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'
Traffic Building – Why I Use Article Marketing To Generate Traffic
When I first got started online, I wrote a book, created a web site and a sales page, and then I realized that none of that mattered if I didn’t have traffic.
I looked up traffic online and found that I could buy traffic – lots of it! I knew it would just be redirects and stuff, but I figured at least it was traffic – surely some of it will buy!
Not so! I began to play the exchange links game and many of the other traffic schemes on the market.
Nothing really worked – sure I was getting hits, but no sales or subscribers.
So, almost by accident, because I was doing it only to get inbound links, I began writing articles. And people started clicking on my links that were designed to help me get backlinks. I never really thought that would amount to much traffic.
And it wasn’t much traffic, but it was weird. This traffic actually converted into subscribers and then into sales. In fact, at that time, I sent a lot of my traffic to sales pages rather than squeeze pages, so I was getting sales, too, upfront.
This was all very exciting to me – so I started writing more articles and submitting them for the purpose of getting direct hits and traffic. And it worked!
Before long, I was receiving dozens, then over a hundred unique visitors everyday, and they were real people – not just hits. This traffic was subscribing, buying, generally pretty responsive. Article marketing is great for traffic!
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'
Friday, August 29, 2008
THE BIG MONEY IN GOOGLE ADSENSE
THE BIG MONEY IN GOOGLE ADSENSE
If you are a regular internet user, you would by now have heard of Google AdSense. Website owners on the other hand, would at some point of time or the other, have even tasted Google AdSense profits. AdSense is a very comfortable tool from Google which works in tandem with Google AdWords to place relevant ads on your web pages.
Google AdSense profit generation explained
Google AdSense profits works on a very simple principle. Business needs advertisement and if your business is web based, your advertisements must appear on Google. Therefore, business creates advertisements and pay Google to place them alongside the search results as also websites having a partnership with Google on AdSense. Most of the advertisements adopt the pay-per-click format. Each time a visitor clicks the advertisement, Google gets paid. This revenue is shared by Google with you.
How to generate Google AdSense profits
Opening an AdSense account is your first step towards profit. Once your account is activated, you can follow the links provided by Google to complete the procedure. There are a few questions to be answered and you will need to tell Google how the ads are to be positioned on your page. When you complete the formalities, Google will provide you an HTML code to be pasted on your web site. You now start getting the advertisements and whenever someone clicks on the ads, you get your share of the booty. So simple. Get going and make the best out of Google AdSense profits - your profits.
If you are a regular internet user, you would by now have heard of Google AdSense. Website owners on the other hand, would at some point of time or the other, have even tasted Google AdSense profits. AdSense is a very comfortable tool from Google which works in tandem with Google AdWords to place relevant ads on your web pages.
Google AdSense profit generation explained
Google AdSense profits works on a very simple principle. Business needs advertisement and if your business is web based, your advertisements must appear on Google. Therefore, business creates advertisements and pay Google to place them alongside the search results as also websites having a partnership with Google on AdSense. Most of the advertisements adopt the pay-per-click format. Each time a visitor clicks the advertisement, Google gets paid. This revenue is shared by Google with you.
How to generate Google AdSense profits
Opening an AdSense account is your first step towards profit. Once your account is activated, you can follow the links provided by Google to complete the procedure. There are a few questions to be answered and you will need to tell Google how the ads are to be positioned on your page. When you complete the formalities, Google will provide you an HTML code to be pasted on your web site. You now start getting the advertisements and whenever someone clicks on the ads, you get your share of the booty. So simple. Get going and make the best out of Google AdSense profits - your profits.
GOOGLE ADSENSE MADE EASY
GOOGLE ADSENSE MADE EASY
As people know, Google Adsense has been a craze everywhere around the Internet. When you look around a website and see some ads of different colors and styles, those are usually Google Adsense, stated with an 'ads by Google' sentence.
Yet, there are just too many people who fail registering for a Google Adsense account everyday. Even if there are 100 people out of a million that register fails to apply for Google Adsense, it is still considered a large number, because it shouldn't be happenning.
I will explain why. Google has got a blog service at Blogger.com. Yes, you see it all over the internet too. To register for Google Adsense, never hesitate on doing one thing, which is to register Google Adsense with a Blogger.com's Blog URL.
Google loves blog. They are the best source of information around the world. It is where people put in interesting topics from the world, people just love it.
So, you want to register for a Google Adsense account, don't wonder around the Internet searching for the best way. Have yourself visit Blogger.com, register, create a blog and fill in what you ate for breakfast this morning. That easy. After that, register a Google Adsense account with the Blog URL you have.
You're basically done, wait 3 to 5 days- usually in 3 days, Google Adsense staffs are fast, and you're ready to get your Google Adsense account, cause they're approved.
As people know, Google Adsense has been a craze everywhere around the Internet. When you look around a website and see some ads of different colors and styles, those are usually Google Adsense, stated with an 'ads by Google' sentence.
Yet, there are just too many people who fail registering for a Google Adsense account everyday. Even if there are 100 people out of a million that register fails to apply for Google Adsense, it is still considered a large number, because it shouldn't be happenning.
I will explain why. Google has got a blog service at Blogger.com. Yes, you see it all over the internet too. To register for Google Adsense, never hesitate on doing one thing, which is to register Google Adsense with a Blogger.com's Blog URL.
Google loves blog. They are the best source of information around the world. It is where people put in interesting topics from the world, people just love it.
So, you want to register for a Google Adsense account, don't wonder around the Internet searching for the best way. Have yourself visit Blogger.com, register, create a blog and fill in what you ate for breakfast this morning. That easy. After that, register a Google Adsense account with the Blog URL you have.
You're basically done, wait 3 to 5 days- usually in 3 days, Google Adsense staffs are fast, and you're ready to get your Google Adsense account, cause they're approved.
Friday, August 22, 2008
ADSENSE MAKES SENSE
ADSENSE THE MAIN THING
Adsense makes absolute sense. If you are a newbie to affiliate marketing you will be aware of Google's Adsense program
The affiliate marketing tip of the day is If you have not yet considered using Adsense, do so now
Google Adsense program, for the newbies out there, is a program run by Google that allows you to place Google ads on your existing website. Everytime a visitor to your site clicks on an ad, you earn a commission. It usually is only a few cents but it all ads up
To take full advantage of the Adsense program, you must have a fully functioning well optimized site that provides unique content.
It is not likely that you will make millions from your Adsense sites but if done properly, you can earn a healthy income. It can also act as a second stream of income from your affiliate program promoting pages
Adsense is great especially for the affiliate marketing newbie because
It is very easy to apply
There is not a lot of complicated stuff to learn in order to put Adsense on your website
Google provides you with an excellent training guide on Adsense
You can choose where on your site you want the ads to appear
You can select what colour scheme you want for your Adsense blocks
You can decide if you want graphics or text ads
You can determine whether or not your Adsense ads have borders or not
You can even block some ads from appearing on your websiteHow do you know that your visitors will be interested in the Adsense ads displayed on your website?
Well, Google serves ads that are targeted to the content of your webpages. So if your webpages are on motorcycles, then the Adsense ads displayed on your website will be motorcycle related
It gets better, Adsense is free to you the website owner
Adsense makes absolute sense. If you are a newbie to affiliate marketing you will be aware of Google's Adsense program
The affiliate marketing tip of the day is If you have not yet considered using Adsense, do so now
Google Adsense program, for the newbies out there, is a program run by Google that allows you to place Google ads on your existing website. Everytime a visitor to your site clicks on an ad, you earn a commission. It usually is only a few cents but it all ads up
To take full advantage of the Adsense program, you must have a fully functioning well optimized site that provides unique content.
It is not likely that you will make millions from your Adsense sites but if done properly, you can earn a healthy income. It can also act as a second stream of income from your affiliate program promoting pages
Adsense is great especially for the affiliate marketing newbie because
It is very easy to apply
There is not a lot of complicated stuff to learn in order to put Adsense on your website
Google provides you with an excellent training guide on Adsense
You can choose where on your site you want the ads to appear
You can select what colour scheme you want for your Adsense blocks
You can decide if you want graphics or text ads
You can determine whether or not your Adsense ads have borders or not
You can even block some ads from appearing on your websiteHow do you know that your visitors will be interested in the Adsense ads displayed on your website?
Well, Google serves ads that are targeted to the content of your webpages. So if your webpages are on motorcycles, then the Adsense ads displayed on your website will be motorcycle related
It gets better, Adsense is free to you the website owner
Saturday, August 9, 2008
GOOGLE ADSENES PROFIT
WORRY NOT ABOUT YOUR PIN
What is PIN? This is a part of AdSense payment system.In order to check the address of publisher, Google sends a PIN(Personal Identification Number) number via mail at that address.PIN is sent only if you have crossed $10 mark.It is a card with which a number (PIN) is enclosed.This PIN is to be entered in the AdSense account.
PIN not received? Generally, PIN reaches your address within 2-3 weeks if you are a US citizen. But PIN mail takes a lot of time to arrive at your address if you are a NON-US publisher. It may take 3 weeks, 4 weeks, 5 weeks and even 6 weeks (I got my PIN mail 53 days after request), depending upon the postal service in your area.
Here is a simple trick which increases the chances of receiving the PIN on time.
***Check and change your address
If you have not received 1st PIN, follow these steps:
1. Find out the post office where your mails arrive (the one nearest to your address) 2. Let's say the name of post office is "xyz post office". 3. Add "xyz" to your original address like this: ...........address............, xyz.
Here are a few more choices available for you:
* If you have not received your PIN on time, you can request a new PIN (AdSense account-->payment details-->enter PIN).
* You can request for new PIN 2 times.
* All PINs are same (in case if you receive 1st PIN after requesting 2nd, it does not matter because it contains same number).
And last but not least, don't worry if you have not received the PIN mail because Google cares!
This trick did work for the author and he wanted to share it with others.
What is PIN? This is a part of AdSense payment system.In order to check the address of publisher, Google sends a PIN(Personal Identification Number) number via mail at that address.PIN is sent only if you have crossed $10 mark.It is a card with which a number (PIN) is enclosed.This PIN is to be entered in the AdSense account.
PIN not received? Generally, PIN reaches your address within 2-3 weeks if you are a US citizen. But PIN mail takes a lot of time to arrive at your address if you are a NON-US publisher. It may take 3 weeks, 4 weeks, 5 weeks and even 6 weeks (I got my PIN mail 53 days after request), depending upon the postal service in your area.
Here is a simple trick which increases the chances of receiving the PIN on time.
***Check and change your address
If you have not received 1st PIN, follow these steps:
1. Find out the post office where your mails arrive (the one nearest to your address) 2. Let's say the name of post office is "xyz post office". 3. Add "xyz" to your original address like this: ...........address............, xyz.
Here are a few more choices available for you:
* If you have not received your PIN on time, you can request a new PIN (AdSense account-->payment details-->enter PIN).
* You can request for new PIN 2 times.
* All PINs are same (in case if you receive 1st PIN after requesting 2nd, it does not matter because it contains same number).
And last but not least, don't worry if you have not received the PIN mail because Google cares!
This trick did work for the author and he wanted to share it with others.
GOOGLE ADSENSE PROFIT
GOOGLE ADSENSE PROFIT
If you are a regular internet user, you would by now have heard of Google AdSense. Website owners on the other hand, would at some point of time or the other, have even tasted Google AdSense profits. AdSense is a very comfortable tool from Google which works in tandem with Google AdWords to place relevant ads on your web pages.
Google AdSense profit generation explained
Google AdSense profits works on a very simple principle. Business needs advertisement and if your business is web based, your advertisements must appear on Google. Therefore, business creates advertisements and pay Google to place them alongside the search results as also websites having a partnership with Google on AdSense. Most of the advertisements adopt the pay-per-click format. Each time a visitor clicks the advertisement, Google gets paid. This revenue is shared by Google with you.
How to generate Google AdSense profits
Opening an AdSense account is your first step towards profit. Once your account is activated, you can follow the links provided by Google to complete the procedure. There are a few questions to be answered and you will need to tell Google how the ads are to be positioned on your page. When you complete the formalities, Google will provide you an HTML code to be pasted on your web site. You now start getting the advertisements and whenever someone clicks on the ads, you get your share of the booty. So simple. Get going and make the best out of Google AdSense profits - your profits.
If you are a regular internet user, you would by now have heard of Google AdSense. Website owners on the other hand, would at some point of time or the other, have even tasted Google AdSense profits. AdSense is a very comfortable tool from Google which works in tandem with Google AdWords to place relevant ads on your web pages.
Google AdSense profit generation explained
Google AdSense profits works on a very simple principle. Business needs advertisement and if your business is web based, your advertisements must appear on Google. Therefore, business creates advertisements and pay Google to place them alongside the search results as also websites having a partnership with Google on AdSense. Most of the advertisements adopt the pay-per-click format. Each time a visitor clicks the advertisement, Google gets paid. This revenue is shared by Google with you.
How to generate Google AdSense profits
Opening an AdSense account is your first step towards profit. Once your account is activated, you can follow the links provided by Google to complete the procedure. There are a few questions to be answered and you will need to tell Google how the ads are to be positioned on your page. When you complete the formalities, Google will provide you an HTML code to be pasted on your web site. You now start getting the advertisements and whenever someone clicks on the ads, you get your share of the booty. So simple. Get going and make the best out of Google AdSense profits - your profits.
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